Peapod partners with vegan chef to launch plant-based meal kits

Ahold Delhaize USA-owned Peapod has teamed with vegan chef, restaurateur and cookbook author Chloe Coscarelli to launch an exclusive line of plant-based shoppable recipes, the ingredients of which can be added to virtual carts with the click of a button.

The online grocer has introduced five options, all of which provide fresh, premeasured ingredients that can be purchased along with other grocery essentials. One such option is General Tso’s Tofu meal kit.

"My goal has always been to make vegan cooking easier and more enjoyable for at-home chefs," said Coscarelli in a statement. "Vegan doesn't have to mean bland and boring, and I'm really excited to share this General Tso's Tofu meal kit with everyone. This is my first meal kit, so by partnering with Peapod, I'm hoping it will solve some mealtime challenges people are facing."

Chicago-based Peapod hopes to bring innovative options to people who want to eat more plant-based meals, said Spencer Baird, senior vice president of merchandising at the company. "We're constantly looking for ways we can delight our shoppers with a great selection that fits a variety of today's diets," he noted. "Partnering with Chloe and co-creating a meal kit with Chloe is the perfect way to bring fresh ideas to vegans, vegetarians, flexitarians or anyone just looking to embrace more meatless meals."