Paris Hilton Housewares Launching At Walmart

Walmart is upping the celebrity appeal of its housewares assortment with the launch of a new collection from Paris Hilton.

Working with her media company 11:11 Media, Hilton’s “Be An Icon” assortment of kitchenware and home products will include cookware, bakeware, serveware, cutlery, drinkware and accessories. Products will launch in select Walmart stores and on Walmart.com starting on October 25.

The "Be An Icon" collection will feature more than 20 products such as non-stick cookware sets, cosmetic mini fridges, iridescent glitter drinkware, tea and coffee items, cutlery sets and entertaining essentials. The prices in the line will range from $6.97-$79.00.

"I enjoy being in the kitchen and I wanted the products I use to cook to reflect my signature style. The "Be An Icon" collection at Walmart is glamorous and functional," said Hilton. "Cooking is a bonding experience, and I curated every item in the collection to be fun, elevated, and giftable."

The product line is being manufactured by Epoca International, LLC.

"Working with Paris on the brand she has created has been a fun collaboration. Paris' clear vision of what she wants in her product line and her unique touches she adds to every product helps us make the collection uniquely hers," said Brian Melzer, CEO of Epoca International, LLC. "I'm incredibly proud to stand behind someone who embodies the essence of female empowerment like Paris Hilton does. Paris shows people that they can achieve anything they set their minds to."

Consumers who purchase an item from the "Be An Icon" collection will have a chance to be featured on Paris' social media pages using #BeAnIcon, which amasses a total audience of more than 64 million. Paris will also be going live on TalkShopLive October 11 to premiere a select number of items from the collection ahead of the Walmart launch, with a surprise special guest. Fans can tune in on October 11 at https://bit.ly/48orerv.