P2PX event will feature top-notch education

The 2019 Path to Purchase Expo (P2PX), the world’s largest gathering of brand manufacturers, retailers, agency professionals and solution providers for marketing to shoppers, will feature an abundance of educational programming designed for the industry by the industry. The programming will center on the topics and strategies marketers need to win shoppers along the path to purchase.

The conference will take place Nov. 13-14 at the Hyatt Regency Chicago. P2PX is hosted by the Path to Purchase Institute, part of EnsembleIQ, parent company of Store Brands. You can register here.

Some of the educational topics include:

• Technology innovation.

• Best-in-class shopper engagement.

• The future of shopping.

• Organizational alignment.

• Retailers as media.

• Omnicommerce excellence.

• Insights and analytics.

• Shopper strategies.

New this year, P2PX features an intimate campus setting, with all education, events and exhibits together at the Hyatt Regency Chicago. The campus has everything all in one place — from solution providers to help you grow your business, to education and networking.

Learning labs on the campus will include lectures, workshops and interactive sessions. There will also be learning pods offering quick 15-minute sessions focused on technology and data.

The P2PX ticket options are inclusive. Attendees will have full access to everything: all sessions, keynotes, meals, receptions, exhibits, the Women of Excellence awards program and the learning campus.

For more information and to register for P2PX, visit