Own Brands Part Of Target's Beauty Expansion
The beauty products assortment at Target is getting a major facelift as the retailer is introducing more than 2,000 products and nearly 50 new brands.
Items in the expanded line start at $1.29 and 90% of the new arrivals are priced at less than $20. Along with the introduction of new brands, the expanded assortment will also feature products from Target’s own brands including dealworthy and up & up
“We know consumers love shopping beauty at Target because it’s Tarzhay at its best: the combination of amazing products and prices you can’t find anywhere else,” said Amanda Nusz, Target’s senior vice president of essentials and beauty. “That’s why our team is incredibly excited to add more than 2,000 new items to our assortment — including science-focused skin care, hair care, nail care, cosmetics and fragrance.”
In stores, Target guests will find special beauty displays pointing to new and notable brands. Online, the retailer curated new makeup, skin and hair products and its online Beauty Studio features a virtual try-on feature that lets you try face, eye, lip, nail and hair color options, plus hair care and skin care quizzes to help you land on just the right products.
As the expanded assortment hits stores, Target is offering a $5 gift card through Target Circle to customers who spend $30 on beauty products from Feb. 22 to March 1.
In addition to Target’s incredible beauty assortment, shoppers are able to explore the Ulta Beauty at Target shop-in-shop and online experiences for even more beauty brands.
