Online grocery sales to surge by 2021?
The use of virtual grocery stores has still a large growth potential as more and more time-strapped consumers are looking for innovative ways to make their lives easier.
Online grocery shopping in the U.S. will more than double by the year 2021, according to new research from Statista.
The company is predicting that the industry will double from $14.2 billion in 2017 to $29.7 billion in 2021, led by online retail giants Amazon and Walmart. Although purchases are growing at a rapid pace, consumer usage is still relatively low.
The use of virtual grocery stores has still a large growth potential as more and more time-strapped consumers are looking for innovative ways to make their lives easier. However, a significant hurdle for online grocers remains freshness as many customers still prefer to see and touch the produce before purchase.
To read the Statista report, click here.