NuZee, a U.S. producer and co-packer of single-serve coffee in the private label segment, has named Marie Franklin as senior vice president of Sales and Marketing. The promotion was effective Dec. 1.
In her new role, Franklin will be responsible for helping lead sales and marketing strategies within the company, including team management and driving revenue.
Previously serving as the vice president of Sales, NuZee carved out an expanded role to fully capitalize on Franklin's expertise in the marketing and sales channels. With a deep background in coffee, Franklin initially joined NuZee from Umbria Coffee Roasters. In her role as VP of Sales, Franklin has helped roasters innovate, achieve their taste goals, and compete in the single serve arena.
"Single serve coffee formats continue to be a popular choice in the coffee category, which we believe opens the door for disruption in the coffee market,” said Franklin. “Consumers want convenience but are seeking better quality and a more craft experience. I am excited to use my industry expertise to elevate the single serve experience and provide solutions for roasters looking to highlight their coffees in an innovative way."
Franklin joined NuZee in 2021 and became a vital part of the company’s management team with her deep experience in importing, roasting, retailing, sales, and marketing. Prior to her role at the company, she was played an important role in leading Portland Roaster to Roast Magazine's Roaster of the Year designation and, a 20-year resident of Portland, she has held marketing and sales positions at some of the most iconic Oregon-based coffee companies, including Sustainable Harvest and Portland Roasting.
"Since her first day as part of the NuZee team, Marie has shown so much skill and demonstrated a keen knowledge for driving sales. Her extensive background in the coffee industry coupled with her incredible work ethic have played a large role in the overall growth of our company in the last few years," said Travis Gorney, chief innovation officer and vice president of Sales at NuZee. "Our team believes that her unique approach to leadership and marketing endeavors will drive us toward many years of success."