NuZee, Farmer Brothers partner on manufacturing

David Salazar
Managing Editor
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NuZee, an American producer of specialty pour-over coffee pouches and tea bag coffee pouches, is partnering with Farmer Brothers to keep its innovative products coming. Under the strategic partnership, Farmer Brothers will offer NuZee access to its manufacturing capacity as it introduces new coffee and tea products. 

The agreement allows NuZee to place as many as 50 co-packing machines in Farmer Brothers’ 500,000-sq.-ft. facility in Northlake, Texas. Ultimately, the machines would have the capacity to produce up to 300 million single-serve tea bags, coffee pouches and pour-over drip cups. The companies said the partnership would accelerate NuZee’s U.S. scale-up and efficient delivery of NuZee’s products to coffee companies and branded businesses. 

"I am very excited to have Farmer Brothers as our manufacturing partner and believe by combining our expertise and capabilities we will be able to change the way single-serve coffee is enjoyed in America,” said Masa Higashida, president and CEO of NuZee. “Our partnership features a shared commitment to sustainable practices that I believe will resonate with NuZee's direct customers and consumers across the nation as they continue to look for environmentally friendly and convenient ways to enjoy the products they love. Farmer Brothers' leadership vision aligns well with ours, and together, I believe we will be able to accomplish our goals."
Farmer Brothers president and CEO Deverl Maserang said, "We are delighted to partner with NuZee in helping to scale their innovative products and well-recognized brands in the U.S. By leveraging our manufacturing and distribution capabilities the agreement provides Farmer Brothers with incremental cost leverage and upside opportunity as NuZee builds its success in the U.S. Partnering with NuZee also is consistent with our demonstrated commitment to sustainable sourcing, production and distribution of environmentally conscious products."