Not everyone loves Costco, apparently

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Not everyone loves Costco, apparently

By Louisa Hallett - 08/20/2019
Costco’s exclusive house brand, Kirkland Signature, is one of the main reasons customers go to Costco.

More than 800 residents in San Rafael, Calif., have signed a petition to stop a Costco Warehouse from being built in their neighborhood.

According to the Marin Independent Journal, residents of the town fear that the Issaquah, Wash.-based retailer would increase traffic, which people fear would disrupt the neighborhood and bring negative health effects via the gas station. The proposed store would take up approximately 152,400 square feet and be 58 feet tall.

"If you live here you understand the traffic we face," reads the petition, which is intended for San Rafael Mayor Gary Phillips and other city council members. "You know we already have 4 gas stations across from the mall. ... This is our chance to speak out as one community."

Costco’s exclusive house brand, Kirkland Signature, is one of the main reasons customers go to Costco, according to retail analysts. Last year, the company raked in nearly $40 billion, an 11% increase from 2017. That's more than JCPenney and Macy's combined. Kirkland's sales also beat out Campbell Soup, Kellogg, and Hershey put together.

"Kirkland is a brand in its own right," said Karen Short, retail analyst at Barclays. "It is one of the reasons people go to Costco. That's not necessarily something you can say about many private labels."

Kirkland, which Costco sells for at least 20 percent cheaper than national brands at its warehouses, helps the club keep prices low even on the products it doesn't make.

To read the Marin Independent Journal, click here.

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