Nordstrom Refreshes Namesake Brand

Nordstrom is adding a new assortment of high-quality, style-driven essentials in a bid to redefine its namesake brand.

The move comes at a time when the Reuter’s news service has reported that the founding family may be considering taking the company public.

Nordstrom designers created styles that reinvent traditional silhouettes to make them versatile across occasion, season and person. The merchandise emphasizes premium fabrics and details, ensuring comfort and durability. 

The new product launch collection will include items meant to be layered and patterns meant to be mixed, including oversized blazers, tailored pants, cropped jackets, sleek dresses, patterned sets and quality basics available in sizes XXS-XXL. Nordstrom stated that prices will be accessible and range from $29.50-$179.

"The Nordstrom brand is a culmination of the incredible fashion we're inspired by in our work every day along with customer feedback," said Nina Barjesteh, president of the company’s Nordstrom Product Group. "Our goal is to create an assortment of well-designed, style-led essentials and trend right must haves our customers expect from us. Our designers are meticulous about the quality, design details and fit of each piece. Our Nordstrom collections are approachable to wear and accessible in price."

Products that are part of the brand reinvention have just launched in Nordstrom stores and on Nordstrom.com. The company said it would have seasonal drops for spring, resort, fall and holiday.