New Save A Lot Initiative Helps Shoppers Spot The Savings

As shoppers continue looking for ways to save money when grocery shopping, Save A Lot is rolling out a new initiative designed to help guide consumers to deeper savings.

The grocer’s Shop the Dot program is an in-store, print and digital marketing campaign designed to highlight regular price drops and other great deals for customers. It uses the “Lot Dot” – the dot prominently featured in Save A Lot’s current logo – as a visual aid to guide customers to hot offers and deals highlighted in the weekly circular and in store.

Each month, customers will see the Lot Dot highlighting price drops in store on key items that will be valid anywhere from 30 to 90 days. The Lot Dot will also be used to flag weekly sale pricing and new items. As part of the program, Save A Lot will also make an investment in promoting lower prices through a robust digital advertising buy that includes social media and streaming TV.

“So many customers today are shopping with a limited budget,” said Mark Kotcher, senior vice president of Field Sales and Marketing. “We wanted to find a fun, engaging way to help them see how they can stretch each dollar even further. The Lot Dot is full of Save A Lot personality. Most importantly, it highlights how we’re working hard to keep great deals coming, especially as high inflation continues to challenge families.”