New Hope Network introducing NEXTY Consumer Choice Awards
NEXTY Awards are a prestigious recognition of excellence, chosen by natural product industry experts, to award the most innovative, inspiring and trustworthy natural products. Now consumers are being asked to weigh in.
New Hope Network and Sampler, a digital product sampling technology, have teamed up to bring wellness brands a new opportunity to be recognized. At Natural Products Expo East 2018, set for Sept. 12-15 at the Baltimore Convention Center in Baltimore, three brands will walk away with the title of the first winners of the new NEXTY Consumer Choice Awards.
Sampler’s product sampling management and insights platform will enable brands to target and deliver samples to consumers based on demographic, behavior and interest. Consumers receive samples and have the opportunity to taste and interact with them, and then rate products and provide targeted consumer feedback. New Hope Network will then name six finalists from food and beverage; personal care and natural living products; and supplements. The single winner in each category will be awarded with the NEXTY Consumer Choice Award at this year’s Natural Products Expo East.
The six finalist brands will receive:
- Recognition of excellence in the natural products industry and proof that your product has market traction in its category.
- Shipping and handling to deliver product to 1,000 consumers’ homes.
- Brand awareness and consumer feedback directly from your target audience.
- End-of-campaign report including key findings.
- Announcement and awarding of the NEXTY Consumer Choice title at Expo East 2018.
- Booth table tent for all finalists; trophy for the three winners.
- Product included in free display in NEXTY showcase at Expo East, valued at more than $1,000.
- Invitation to award winners’ reception at Expo East.
- For winners: Access to winners’ toolkit: customizable press release, social media tools, NEXTY award winner logo and insider tips to maximize your award.
Benefits to all participating brands:
- Complementary entry into the B2B NEXTY Awards.
- Exposure to 1,000 hyper-targeted consumers with ability to target a consumer panel that fits your market: One targeting criteria of your choice, such as specialty diet (gluten free, vegan etc..), age or gender.
- Feature on the digital sampling program of leading health and wellness publishers, such as deliciousliving.com and Greatist.com via our partnership with Sampler.
- Product ratings and consumer feedback.
- Option to set-up a follow-up coupon to be included with a brand’s sample to drive to e-commerce or retail.
- Concrete end of campaign report that can be utilized for retail buyer meetings during Expo East.
- 10 percent off your next Sampler campaign.