New Giant Food Ad Campaign Focused On 'Local'

Giant Food is launching its “Find Your Local” brand campaign that is designed to call attention to the grocer’s commitment to the communities it serves in several key areas including educational programs, partnerships, and product offerings. 

Running through the end of the year and featuring four vignettes from Giant shoppers — Marcellus, Isabelle, Diane, and Courtney — the spots highlight the connections Giant forms with customers through benefits like its Healthy Living programs and its commitment to sourcing local. 

Giant Food offers more than 1,000 items from more than 100 local vendors. All commercials were shot locally and produced using local businesses and a workforce that was more than  85% from the Delaware/Maryland/Virginia region.

"We are proud of the community we serve, and it is always a pleasure to work directly with our local businesses and customers," said Kathryn Kowalzik, director of Marketing, Strategy and Media at Giant Food. "We are continuously pushing to find new opportunities to expand our reach to our community and neighbors, and these commercials highlight some of those efforts and the relationships created through them."

The campaign consists of TV, radio, social media, mobile, digital, in-store, and out-of-home.