New flavor of Celsius lands exclusively at 7-Eleven and Speedway

A new flavor of Celsius, a brand of fruity, caffeinated, sparkling drinks, is coming exclusively to 7-Eleven and Speedway locations. The new Sparkling Mango Passionfruit Celsius will be available at participating stores.

Celsius bills itself as a great alternative to coffee or the perfect pre-workout beverage, with zero sugars, zero preservatives and seven essential vitamins. Now through Feb. 22,  customers can pick up any two of their favorite Celsius flavors from participating 7-Eleven locations for just $4.25.

"Our customers are currently obsessed with Celsius, and they're always looking to try the latest and greatest flavor," said Brooke Hodierne, 7-Eleven vice president of merchandising. "We couldn't think of a better way to surprise and delight our energy fans than to offer them exclusive access to the Sparkling Mango Passionfruit flavor. We're excited to add this to our lineup of functional energy options and be a destination for Celsius customers."

From Jan. 31 through Feb. 6, 7-Eleven is treating customers to one free Celsius Sparkling Mango Passionfruit when they order through the 7NOW delivery app from participating locations while supplies last. 7-Eleven recently upped its mobile program 7NOW with the 7NOW Gold Pass, a subscription service that for $5.95 a month, consumers will have the delivery fee waived and they can order among the more than 3,000 products across the store to be delivered in around 30 minutes.

“We are thrilled to team up with 7-Eleven to meet our customers where they already shop and excite them with this new innovative exclusive flavor," commented John Fieldly, president and CEO of Celsius Holdings, Inc. "Just like 7-Eleven, we are passionate about innovation and this great tasting Sparkling Mango Passionfruit Celsius is on-trend and we believe will not only expand our portfolio line-up but continues to appeal to a broader base of energy drink consumers seeking functional energy. We think the Sparkling Mango Passionfruit Celsius will do just that."