A New CEO Takes The Helm At The Fresh Market

The Fresh Market has named Brian Johnson its new president and chief executive officer effective February 3. He replaces Jason Potter, who was named Grocery Outlet’s new CEO.

Johnson has served as chief operating officer (COO) at The Fresh Market since 2020 and brings more than 30 years of experience to the role. In the past five years, Johnson has helped oversee the expansion of TFM stores into new markets across the East Coast and Midwestern United States. Previously, Johnson served as division vice president at Brookshire Grocery Company in Texas.

“I want to thank the board of directors and our team at The Fresh Market for putting their confidence in me,” Johnson said. “As a company, we have a lot of momentum going into 2025, and I look forward to working alongside the team at The Fresh Market as we continue to grow, innovate, and create meaningful customer experiences.”

The Fresh Market currently operates 166 stores in 22 states.