Nestle USA, under its “El Mejor Nido” (The Best Nest) platform, has teamed up with Superior Grocers to launch a new campaign which aims to help U.S. Hispanic consumers “Set the Table” for healthier, balanced meals and snacks for their families.
As part of the “Set the Table” program, which runs through December of this year, 10 Boys & Girls Clubs in L.A. will receive monetary donations totaling $50,000 to aid in their efforts to educate their members on healthy eating habits. Additionally, Nestlé USA and Superior Grocers will sponsor dinner events at select clubs.
In support of the program, 41 Superior Grocers stores in L.A. will feature bilingual multi-brand displays, flyers with meal solutions and recipes, freezer clings and in-store radio spots.
“We created the El Mejor Nido platform as part of our commitment to help our U.S. Hispanic consumers incorporate nutrition, health & wellness into their daily lives while celebrating their cultural values,” said Margie Bravo, multicultural marketing manager for Nestlé USA. “Through this joint effort with Superior Grocers, we’re giving families the tools they need to prepare healthier meals at home without sacrificing time or money, while supporting local Boys & Girls Clubs that have become an integral part of the community.”
Over the last 15 years, Nestlé USA has supported Boys & Girls Clubs of America by encouraging its employees to volunteer their time at local chapters, as well as by providing monetary and product donations.