Nellson, a branded and private label manufacturer of nutritional bars and functional powders, is emphasizing its capabilities in contract manufacturing. On the heels of opening a new Launch Pad Innovation Center in Utah, the Anaheim, Calif.-based company said that its co-manufacturing services for CPG brands, private label and multi-level marketing brands enable its clients to focus on growth rather than operations.
“Being a co-manufacturer with bi-coastal manufacturing facilities, a flexible process and manufacturing redundancy allows the Nellson team to effectively handle surge demand for CPG, private label and MLM brands with a consistent product,” said Bart Child, Nellson CEO. “These services are ideal for all brand leaders, especially those brands that are seeking ways to differentiate themselves in the market and want to have a diversified product offering. Unlike some co-manufacturers, our full-service contract manufacturing model provides end-to end-solutions, from custom product development services to efficient manufacturing through to finished goods packaging.”
The company noted that its bi-coastal footprint enables it to optimize logistics savings alongside managing surge demand. It also has quality management in place to support regulatory requirements for supply chain continuity and product safety. The company also touted its buying power and its range of packaging options.
“Volatility in the current market has demonstrated the need for supply chain stability,” Child said. “Our strategic sourcing group, with category experts in collaboration with local purchasing at each site, provides cost management benefits and raw material consistency for our brand partners. During recent times, we were also able to deploy significant capital which allowed us to proactively provide an environment with controls to keep our employees safe and healthy so that we could ensure continuity in production for our brand partners.”
The new facility in Utah enables Nellson to work with customers throughout all stages of product development, including anticipating demand for new solutions and innovative packaging.