Natural Grocers Promotes New Film Highlighting Organic Farmers
Natural Grocers is lending its support to help promote “The Fruits of Our Journey,” a new short film in its Meet Your Farmers film series.
The film highlights the Kropp family and their unique path to organic farming. Following a personal loss that prompted them to research the dangers and challenges of conventional agriculture, the family embraced organic practices, healing their bodies, souls, and land in the process. By replenishing the soil, avoiding synthetic pesticides, and practicing organic land stewardship, the Kropps saw their farm, family, and community flourish.
"This video is a story of love, purpose, and finding meaning and fulfillment in working with nature, not against it," said Raquel Isely, vice president of marketing at Natural Grocers. "The Kropp family's journey has culminated in something greater than themselves. They've created lasting change through organic farming and by providing organic fruit that nourishes others. We are proud to carry their produce at our stores."
The company will promote the film online and in stores with printed and digital educational materials through October.
Natural Grocers’ Meet Your Farmer series gives a voice to farmers and ranchers who are changing the way food is produced to ensure a livable, healthy tomorrow. Viewers meet organic growers, grassroots farmers, and regenerative ranchers with an unwavering dedication to the land, their animals, their communities, and the planet.