Natural Grocers Names 2023 Trends

Natural and organic grocery chain Natural Grocers has shared its seventh annual Top Trends for 2023 list, created by the company’s Nutrition Education team.

Next year’s expected trends are centered around four categories: Health and Wellness, Body Care and Beauty, Food and Beverage and Ecologically Thoughtful. Natural Grocers’ private label products can be found throughout these categories.

"Though the COVID pandemic initially made its presence known almost three years ago, its lingering effects are still impacting how we approach our health and wellness, self-care and food preparation. We are seeing consumers prioritizing taking care of themselves, their families and the planet, while tightening budgets. There is a big push among both consumers and brands to minimize waste and make every dollar count," said Shelby Miller, MS, Natural Grocers' director of scientific affairs and nutrition education. "We've expanded our trends for the coming year to reflect how intricately this is all tied together and how our daily purchases and practices can shape our collective wellbeing and our ability to thrive and flourish long-term."

The 12 trends are listed below, along with a bonus trend:

HEALTH & WELLNESS TRENDS

1. EPA & DHA Will Be Top of Mind for Mental Wellbeing
2. Gut Health & Digestive Comfort Will Be a Priority
3. Apple Cider Vinegar Becomes Palatable

BODY CARE & BEAUTY TRENDS 

1. Bar-Based Products for a More Environmentally Friendly Routine
2. Ingestible Skin Care Will Have Its Glow-Up
3. Eco-Friendly Period Products Go Mainstream

ECOLOGICALLY THOUGHTFUL TRENDS

1. We'll Reduce Our Environmental Footprints with Zero-Waste Cooking
2. All-In-One Products Reign Supreme
3. Purposeful Packaging Becomes a Priority

FOOD & BEVERAGE TRENDS

1. The Sober Curious Movement Continues to Grow
2. We'll Simplify Snacking
3. We'll Indulge More Sensibly with Healthy-ish Comfort Foods

*BONUS TREND*

1. Be a Regenivore

Founded in 1955, Natural Grocers operates 164 stores in 21 states.