Natural Grocers Launches Private Label Skincare Line
Since the start of 2025, Natural Grocers has expanded its private label assortment with the launch of a wide range of new products, from pasta and sauces to seafood and household cleaners.
The latest addition is the retailer’s new skincare collection, designed for everyday use. Sold under the Natural Grocers brand, the line includes body washes, scrubs, body butters, and creams made with carefully selected ingredients.
"At Natural Grocers, we've always believed that self-care should feel good inside and out," said Raquel Isely, vice president of marketing at Natural Grocers. "Our new skincare line blends nature's most effective vegan ingredients with our uncompromising standards, creating a serene body care experience at home. From our ultra-hydrating creams enriched with acacia-derived phyto-collagen to our calming essential oil blends like Wildflower and Sweet Lavender, this collection invites you to unwind with a spa-inspired ritual—without the luxury price."
The retailer’s new skincare line contains no parabens, petroleum products, or synthetic fragrances.
Company officials said each item reflects a concerted effort to expand the retailer’s house brand, established in 2016, which now includes more than 800 high-quality products exclusive to Natural Grocers.
The new skincare line includes:
- Sweet Lavender Shea & Coconut Body Butter ($5.99/6 oz.)
- Wildflower Shea & Coconut Body Butter ($5.99/6 oz.)
- Unscented Shea & Coconut Body Butter ($5.99/6 oz.)
- Sweet Lavender Face & Body Sugar Scrub ($7.99/8 oz.)
- Unscented Face & Body Sugar Scrub ($7.99/8 oz.)
- Sweet Lavender Shea Butter Body Wash ($8.99/32 oz.)
- Wildflower Shea Butter Body Wash ($8.99/32 oz.)
- Unscented Shea Butter Body Wash ($8.99/32 oz.)
- Sweet Lavender Collagen Hand & Body Cream ($13.99/16 oz.)
- Wildflower Phyto Collagen Hand & Body Cream ($13.99/16 oz.)
- Unscented Phyto Collagen Hand & Body Cream ($13.99/16 oz.)
- Geranium Bloom Phyto Collagen Hand & Body Cream: Seasonal Release ($13.99/16 oz.)
