Natreve debuts vegan, wellness line at Whole Foods

Whole Foods will carry Natreve's line of vegan and wellness products that include protein powders in various flavors.
Greg Sleter
Associate Publisher/Executive Editor
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Natreve Vegan Protein Powders

Natreve is launching a line of vegan and wellness products that will be carried exclusively at Whole Foods Market stores nationwide. The items will be on store shelves on April 30.

The assortment will feature Natreve’s protein powders in several flavors including French vanilla wafer sundae, fund brownie and strawberry shortcake. According to the company, the powders are made with a blend of multi-sourced plant-based proteins from organic pea, organic pumpkin seed and organic brown rice. The formula is said to provide a source of vitamins, minerals and amino acids along with the benefits of probiotics and organic greens.

Natreve's science-backed wellness mixes will also be available in all Whole Foods Markets. Stress Less is said to increase resistance to stress in individuals with a history of chronic stress, relieve symptoms of fibromyalgia and maintain normal electrolyte balance, Immune Strength helps maintain and support healthy immune function and Sleep Peaceful helps increase the total sleep time and improve the quality of sleep, reduce the time it takes to fall asleep, and reset the body's sleep-wake cycle.

"Partnering with such an iconic retailer that believes in our mission and understands the importance of our sustainability goals is an honor and a turning point in solidifying our goal of being the most sustainable wellness brand in the world,” said Roland Radu, CEO of Natreve. “Whole Foods Market is a destination that offers consumers a chance to explore new brands, embrace their dietary needs and preferences, and vote with their dollars.”

Whole Foods will carry Natreve's vegan fudge brownie, French vanilla wafer and strawberry shortcake protein powders in an exclusive 10-serving size for $29.99. Stress Less in raspberry lavender, Immune Strength in blueberry pomegranate and Sleep Peaceful in honey lemon ginger will be offered in the 16 servings size for $29.99 exclusively at Whole Foods Market.