More Grocers Add Instacart's Carrot Tags
The number of grocers connecting their electronic shelf labels (ESL) hardware to Instacart’s Carrot Tags is growing as Aldi, Gelson’s, and Hornbacher’s are the latest to enable the functionality.
Carrot Tags is a software solution that integrates into a retailer's ESL hardware and enables incremental functionality, including pick to light capabilities. The Instacart feature allows retailers to provide a reliable online ordering experience to customers by helping e-commerce shoppers locate ordered items, thereby increasing order accuracy.
“It’s incredible to witness the momentum we’re seeing among retailers adopting Carrot Tags and how it’s transforming the experience for e-commerce shoppers fulfilling orders in-store,” said David McIntosh, Chief Connected Stores Officer at Instacart.
Retailers who have incorporated Carrot Tags pick to light software find that a majority of Instacart shoppers engaging with the feature are likely to use it again, according to Instacart. Additionally, one retailer who adopted the software saw improved found rates and increased efficiency, which in turn led to higher e-commerce order quality and customer satisfaction.
Looking ahead, pick to light functionality will be available to consumers for the first time on their shopping list via In-Store Mode on the Instacart App and Storefront Pro. Instacart is also planning to extend pick to light to Caper Carts, which will enable customers to flash items – whether it’s from their shopping list or an ad or coupon they saw – directly from their cart.
Aldi, Gelson’s, and Hornbacher’s are the latest retailers to roll out Carrot Tags following a recent chain-wide rollout at Schnucks earlier this year. Carrot Tags is part of Instacart’s Connected Stores suite of technologies, including Caper Carts, FoodStorm, Eversight, and more, designed to bridge the online and in-store shopping experience for both retailers and customers.
“We see the value Carrot Tags offer as they help Instacart shoppers to be more independent when fulfilling online orders, allowing our associates to focus on store operations and providing excellent customer service,” said Scott Patton, vice president at Aldi. “Our business model is based on efficiency and Instacart’s enterprise technologies are just another way for us to enhance the customer experience while reducing costs and passing along savings to customers.”
