Michaels Cutting Prices On Thousands Of Items
Michaels is lowering prices on more than 5,000 items across a host of product categories as part of an effort to help shoppers stretch their dollars.
Lower prices are now in effect across categories including home décor, art supplies, seasonal items, kids' projects, wall frames, and more. Prices of frequently purchased items such as paint, markers and pens have been reduced by up to 15%; adhesive and permanent vinyl, papers, stickers, and unfinished wood letters have been reduced by up to 20%; canvases have been reduced by up to 35%, and T-shirts have been reduced by up to 40%.
“By lowering prices on thousands of our most popular items, we’re making creativity more affordable and giving our customers even more reasons to choose Michaels,” said Ashley Buchanan, CEO at Michaels.
Michaels is identifying the price cuts through in-store signage, advertisements, and emails to customers.
The price reductions come on the heels of a transformative year for Michaels, which recently announced an expanded fabric assortment, the U.S. launch of Birthday Parties, and the first brand campaign for MakerPlace by Michaels, the online marketplace for truly handmade goods, classes and how-to's.
Shoppers can visit their local Michaels store or shop online at michaels.com/new-lower-prices to take advantage of reduced prices across the assortment.
