Michaels Boosts Housewares Mix With Three Private Label Collections

Michaels is adding more than 700 items across three of its own brands, with a focus on cooking, baking, and home entertaining.

Products across the three brands — Makery, Ashland Kitchen, and Sweet Street & Bakell — start at $2.99.

The Makery line offers a range of items that tap into home baking. The assortment includes bakeware, kitchen tools, and decorating items featuring a palette of soft pastels in natural wood and marble. Featured products range from icing smoothers and melting pots to fun treat molds, fruit-cutting kits, and acacia wood utensils.

Ashland Kitchen includes a curated collection of functional kitchen and entertaining pieces. The new line features stoneware cake stands, mini timers, charcuterie boards, and ceramic measuring cups.

The third collection, Sweet Street & Bakell, is an assortment of edible embellishments highlighted by a new line of colorful, creative sprinkles. The retailer has also expanded its popular assortment of Bakell edible glitter, giving bakers more ways to decorate cookies, cupcakes, and confections.