Messe Düsseldorf announces Chinese retail trade fair

Messe Düsseldorf, known as the organizer of the EuroShop trade fair in Düsseldorf, Germany, said it is expanding its activities into China with the new trade fair C-star. The satellite event of EuroShop, geared towards the Chinese market, is scheduled to take place 13-15 May 2015 at the Shanghai New International Expo Centre. The EHI Retail Institute will be Messe Düsseldorf’s partner for the trade fair.

Following the EuroShop structure, C-star 2015 will be divided into four independent but connected exhibit segments: shop fittings, lighting, refrigeration and store design; retail technology; visual merchandising and marketing; and exhibition stand construction, Messe Düsseldorf explained. The targeted visitor groups consist of the three most important retail sectors in China: retailers, industry and services.

Messe Düsseldorf said it considers its involvement in the Chinese market a necessity.

"In all of China, there is currently no high-quality national event similar to EuroShop. Yet China is a country where the retail sector — whether high-street retailers or e-commerce — has been growing fast and steadily for many years," commented Hans Werner Reinhard, deputy managing director of Messe Düsseldorf and chairman of Messe Düsseldorf China Ltd.

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