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Meijer Unveils Private Label School Supplies

The retailer is offering a new selection of value-priced school supplies while also debuting new digital services to ease the shopping process.
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Meijer
Meijer is offering several new features for the back-to-school shopping season.

With the back-to-school shopping season underway, Meijer has launched an assortment of Meijer brand products that cover the basic items needed for use in the classroom.

The selection includes markers, crayons, colored pencils, glue sticks, and glue, ranging in price from $0.25 to $1 through Labor Day. The products are now available in stores.

"As teachers and parents are challenged with spending more than ever this year on school supplies and clothing, we are excited to introduce our new high-quality Meijer brand school supplies to help make their budget go even further," said Karen Langeland, vice president of Merchandising for Meijer

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In addition to the new assortment of store brand school supplies, the Midwest regional mass merchant has also rolled out its new digital School Supply List. This new technology allows parents to enter their zip code, search for their school's supply lists, and then add those items to their cart with a single click. The functionality connects Meijer shoppers to teacher-curated lists from more than 5,000 school districts, updated and ready for the 2024/25 school year.

Additionally, Meijer is bringing back its 15% off coupon, which gives teachers a discount on school and home office equipment, and is introducing Meijer brand school supplies in an ongoing effort to provide value to families.

"We know families already have full schedules, and back-to-school season is a busy time with lots of information coming in from schools, teachers, and extracurriculars," said Langeland. "Our goal is to make back-to-school shopping as easy as possible for families while providing as much value and savings as we can, so we're excited to offer the new school supply list technology, teacher coupon, and our new Meijer brand school supplies."

For the fourth consecutive year, Meijer is offering teachers 15% off school and home office equipment through a coupon available at the customer service desk. Through Sept. 7, the coupon can also be used on additional categories like kids' apparel and cleaning supplies. Meijer will continue to offer a 15% off coupon on school supplies and home office products for teachers throughout the school year.  

Teachers can get the discount, in the form of a paper coupon, by presenting a current school ID at their local Meijer Customer Service desk. The coupon can only be used for purchases made in-store and some restrictions apply. Teachers can take advantage of the coupon repeatedly by obtaining a new one any time they return to Meijer. 

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