Meijer Expanding Home Delivery Range

Meijer is expanding its home delivery service area, tripling its range from a 20-mile radius from its stores to 60 miles.

According to the company, the extended delivery zone makes the service available to nearly four million additional households in rural and urban areas across the Midwest. Items are delivered in as little as three hours.

"We heard from many customers that were interested in using home delivery to make their grocery shopping more convenient but couldn't because they were outside of the delivery range," said Emily Henao, vice president of Digital Experience at Meijer. "We know our customers are busier than ever, and this expansion gives us a unique opportunity to make their lives easier."  

To encourage customers to test the delivery service, Meijer is offering free home delivery in the extended zone to those who purchase at least $35 in pet or beauty products, or $50 in general merchandise, through Feb. 1, 2025. After the promotion expires, customers in the extended home delivery zone will see an extended range delivery fee. Customers using SNAP benefits can continue to receive free home delivery in the extended zone after the promotion ends.

Meijer first launched home delivery in the Detroit market in 2016 and gradually broadened the service's availability across its Midwest footprint over the next few years. When the pandemic increased demand for grocery delivery, the retailer expanded its hours to allow more customers to take advantage of the service.