Meijer debuts True Goodness by Meijer brand

On its website, Meijer Inc., Grand Rapids, Mich., announced the introduction of a better-for-you private brand. The new brand, True Goodness by Meijer, covers products that are free from artificial flavors, colors and preservatives. The brand replaces the Meijer Naturals and Meijer Organics brands and covers a wide range of food products.

"Everyone deserves to eat real food that’s real good," Meijer stated on its website. "True Goodness by Meijer brings you the taste and quality you want, without anything you don’t, so you don’t have to sacrifice flavor, value or nutrition to make smart choices for your family."