McCain Plants Itself Into Regenerative Farming
McCain Foods is debuting its new Regen Fries that are made with potatoes grown using regenerative farming methods that build soil health, improve biodiversity, and enhance on-farm resilience to climate change.
According to the company, McCain has committed to reimagining ways to grow potatoes that are beneficial to both the planet and the communities in which it operates. This is part of the company’s participation in the #SaveOurSoil initiative and its commitment to implement regenerative agricultural practices across 100% of its potato acreage worldwide by the end of 2030.
"We believe regenerative agriculture is vital in trying to make the global food system more sustainable. If we don't change the way we farm, the implications are bleak – and we cannot allow that to happen," said Christine Kalvenes, McCain's global head of Innovation and Marketing. "Working together with farmers and consumers, we want to enable and speed the transition to regenerative farming practices."
McCain’s effort includes engaging with younger consumer groups to educate them on the challenges facing the farming community and the benefits of regenerative farming. Initially, Regen Fries will be served in places where members of younger consumer groups are already spending time.
The restaurant Bored & Hungry will serve McCain Regen Fries at its flagship location in Long Beach, Calif., for a limited time beginning October 28 and running through November 18. To bring this sizzling collaboration to other global markets, McCain Regen Fries x Bored & Hungry will be setting up pop-up locations to serve Regen Fries in London (November 3-4) and Toronto (November 16-18).
"It is important we reach out to younger consumers with the right message, in the right location, at the right moments of receptivity – meeting them where they are. This will be important in raising awareness for building a more sustainable food system through regenerative agriculture," says Kalvenes. “As we march toward 2030, #SaveOurSoil is an important effort to help build a community and raise awareness for why we're so committed to a future of sustainable farming, globally."