Maverik Expands, Continues Rebranding Efforts
The expansion efforts of Maverik — Adventure’s First Stop continue as the convenience store chain has unveiled new construction and rebranding milestones from the Midwest to the West Coast.
The Salt Lake City, Utah-based retailer now has a presence in 21 states with the opening of two locations in Garden City, Kan. Maverik’s new 5,982 square-foot store at 50 East Acraway Ave. includes truck and RV fueling lanes, an RV dump, and a picnic area. The second location, a 4,425 square-foot store at 2601 East Mary St., features an auto fuel forecourt and picnic area. Both stores are open 24 hours a day, seven days a week, including holidays.
Maverik is also continuing with its Kum & Go rebrands, with 40 stores in Oklahoma now carrying the Maverik brand. In early May, the retailer will mark the completion of more than 25 rebrands in Northwest Arkansas with a community event in Springdale, Ark. Rebrands in Missouri and the remainder of Arkansas are still in progress, currently scheduled to conclude later this year. To date, Maverik has rebranded more than 180 stores across Utah, Colorado, Wyoming, Oklahoma, Arkansas, and Missouri.
“As we establish the Maverik brand in Kansas and continue rebranding stores across the region, we’re excited to introduce even more customers to the freshly prepared food, award-winning facilities, and adventurous spirit that set Maverik apart,” said Crystal Maggelet, Maverik’s CEO and chief adventure guide. “These milestones reflect our team’s ongoing commitment to delivering an unforgettable c-store experience from the Midwest to the West Coast.”
News of Maverik’s continued rebranding efforts comes two years after it acquired Kum & Go and its more than 400 locations across 13 states from Krause Group.
