Marsh Supermarkets chooses Supervalu as primary wholesaler, services provider

Supervalu Inc., Minneapolis, said it entered into a long-term supply agreement with Indianapolis-based Marsh Supermarkets to serve as the retailer's primary grocery wholesaler and to provide certain professional services to the grocery chain. Marsh operates approximately 70 Marsh Supermarkets and O’Malia Food Markets across Indiana and Ohio, and 38 pharmacy locations.

“Marsh Supermarkets is a terrific grocery chain that has served customers and communities across Indiana and Ohio for 85 years,” said Mark Gross, Supervalu's president and CEO. “Their shoppers have come to expect quality, value and a great fresh experience, and we’re pleased Marsh has entrusted us for this business going forward. This is a wonderful opportunity for us to combine both our wholesale and logistics experience with our professional service offerings to deliver a comprehensive solution for them.”

In its role as primary wholesaler, Supervalu said it will supply all Marsh Supermarkets and O’Malia Food Markets with traditional product categories, including produce, meat, deli, bakery, seafood, grocery, frozen foods and dairy. Additionally, Marsh customers will benefit from Supervalu's comprehensive private brand offering, including its Wild Harvest, Culinary Circle and Essential Everyday grocery brands.

Additionally, Supervalu said it will provide certain professional services and merchandising support to Marsh, including advanced merchandise planning, strategic retail pricing analysis, and shelf management programs. Marsh will also be able to take advantage of Supervalu’s new SV Insights business intelligence tool and mobile order entry system.

“It’s great to see this growth in our wholesale business, and I’m also excited about what this means for the growth in our broad services offering,” Gross added.

The transition of stores is expected to be completed by approximately the end of September, Supervalu said.