FINDLAY, Ohio – Marathon Petroleum Corp. (MPC) introduced an instant cents-off-per-gallon discount program on fuel purchases across its Marathon-branded marketing network.
Under terms of the program, MPC will expand its current loyalty programs to give Marathon-branded gas station operators the ability to offer customers cents-off-per-gallon discounts at the pump, which will be available in the form of gift cards and promotional cards.
Customers can receive these instant discounts in a variety of denominations via prepaid cards good for a total of 100 gallons. The discounts can be redeemed during multiple fueling transactions at participating locations. Promotional cards will be issued to provide discounts on single transactions of up to 20 gallons.
“We see this as an investment in the core of the Marathon brand network that will provide dividends for many years,” said Bill McLeave, MPC’s brand marketing director. “This solution is flexible, efficient and easy to employ, giving Marathon Petroleum and its jobbers a new offering to attract and retain customers, as well as drive additional sales.”
The enrollment period for marketers to join the program began last week. According to the Findlay, Ohio-based company, marketers that sign up for the program by the fourth quarter of this year will receive full funding from MPC for the technology that enables instant cents-off-per-gallon discounting.
The technology is provided via a partnership with Drop Tank.
Marathon brand gasoline is sold through approximately 5,200 independently owned gas stations in 18 states. In addition, Marathon Petroleum Corp. also operates approximately 1,480 convenience stores in nine states under the Speedway LLC brand.