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04/06/2022

Manitoba Harvest launches two new products exclusively at Whole Foods

The producer of hemp-based foods is launching two new Hemp+ powders only at the Amazon-owned grocery chain.
Zachary Russell
Associate Editor
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Manitoba Harvest, a leader in branded hemp-based food products, has announced a new and exclusive partnership with Whole Foods.

The Canadian company will debut its new Hemp+ Matcha and Hemp+ Supergreens powders exclusively at Whole Foods Market. The products will arrive on shelves at over 300 locations throughout the month of April.

"We are thrilled to be working with Whole Foods Market to launch our new Hemp+ powders, Matcha and Supergreens,” said Jared Simon, president at Manitoba Harvest. “Whole Foods seeks out the finest natural and organic foods available. This exclusive release is a testament to our product quality and hemp's increasing popularity.”

Manitoba Harvest's Hemp+ Matcha and Supergreens powders combine the power of hemp with “on-trend” plant-based ingredients. Consumers can choose between the added benefits of matcha-based caffeine or eight essential vitamins & minerals coming from supergreens. Each serving contains six grams of plant-based protein and two to three grams of fiber from hemp. The items are ideal for upgrading smoothies, oatmeal and more.

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Manitoba Harvest

Founded in 1998, Manitoba Harvest is a Certified B Corporation and the first Canadian food company to attain a Carbonzero Certification. Other products in its portfolio include hemp hearts (shelled hemp seed), hemp protein, hemp protein blends, hemp wellness bars, hemp granola and hemp oil.

 "Whole Foods Market is excited to bring customers an expanded offering of innovative formats within our hemp seed segment that provides multiple benefits in one convenient product,” said Megan Causgrove, global category merchant at Whole Foods Market. “Manitoba Harvest consistently provides well-positioned, quality products that we know will satisfy and delight our consumers.”

For a limited time, Manitoba Harvest's Hemp+ Matcha will be exclusively available in 348 Whole Foods Market locations, while the Hemp+ Supergreens will be available for purchase in 382 stores across North America. After 90 days, both products will continue to be available at Whole Foods Market and other locations throughout the U.S. and Canada.