Make It Pop Mango Blast Bath Gift Set

Differentiation is more critical than ever before in the store brand space. To set themselves apart from the competition, retailers need to develop truly unique products in packaging that pops on the shelf.

Each month, Store Brands takes a look at an innovative new store brand product and calls out some key differentiating aspects.

This month, we examined the Make It Pop Mango Blast Bath Gift Set from Bentonville, Ark.-based Walmart. Enclosed in the set are four products: TTYL Mango Blast Body Scrub, OMG Mango Blast Shower Gel, XOXO Mango Blast Body Lotion and a wash puff.