Mad Engine names new SVP

David Salazar
Managing Editor
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James Wolfe

Private label and branded apparel company Mad Engine has a new executive overseeing design for several divisions. The San Diego-based company has appointed James Wolfe senior vice president of design for men’s, boys, accessories and brands. 

Wolfe brings to the role more than 20 years of design experience, including 13 in the private brand and license space leading creative departments — two of which were spent at Mad Engine from 2014 to 2016. 

"I have been very impressed with Mad Engine's ability to identify 'hot' IP and how it has diversified its business from direct-to-consumer, specialty, and mass across multiple product categories," Wolfe said. "It is clear to me how it has become a leader in the space. I am extremely excited about my new role and an opportunity to work with such a talented team."

Wolfe’s experience includes brand building via creative and design work, as well as work with licensors, retailers and manufacturers. According to its website, Mad Engine provides private label programs to such retailers as American Eagle Outfitters, Target, and Zumiez, alongside branded and licensed product ranges. 

"James is one of the best creatives in the industry, Mad Engine is thrilled to add another great talent to our line up," said Dean Allen, Mad Engine’s chief merchandising officer. "James understands all aspects of the industry, production, creative, design, brands, properties and licensing, his skill set is impressive. With James, Gina [Cappi, senior vice president of girl, ITG and ITB], Sara [Scargall, senior vice president of womens], and so many others, Mad Engine truly has the most talented and deepest creative team in the industry."