Macy's Relaunches Epic Threads Private Label

Macy’s had relaunched its Epic Threads private label line of kids' apparel with the new assortment touted by the retailer as offering a host of clothing selections that can be worn in the classroom or at a friend’s party.

The line includes tops, bottoms, and outerwear in various fabrics that the department store says offer quality and performance. In developing new products, Macy’s surveyed its youngest customers to ensure the selection fits the needs of today’s youth.

“We are excited to introduce the refresh of Epic Threads,” said Emily Erusha-Hilleque, senior vice president of Private Brands at Macy’s. “The brand is all about showcasing children’s optimistic world where imagination rules and kids can be kids – comfortable and confident in their favorite outfits. This collection was designed and inspired by kids, and features vibrant, durable, and versatile styles that both kids and their caregivers will surely love."

Epic Threads includes more than 200 pieces of clothing and accessories, ranging from $10 to $50 and sizes from 2T to 20, and is now available at Macy's stores nationwide and online.