Macy's Enhances Sustainability Efforts For Private Brand Apparel

Topping the list is a partnership with Better Cotton to help promote better standards and practices related to cotton farming.
Greg Sleter
Associate Publisher/Executive Editor
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Macy’s is teaming with several organizations as part of its effort to increase the use of sustainably sourced materials in the manufacture of its private brand apparel products.

Officials with the department store retailer said partnerships with Better Cotton, Trust for Public Land and HERproject are tied to the company’s social purpose platform Mission Every One.

In April Macy’s joined Better Cotton to support its goal of achieving 100% preferred materials in its exclusive brands by 2030. Better Cotton is an organization that promotes better standards and practices in cotton farming. Its mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Better Cotton is sourced via a system of mass balance and is not physically traceable to end products.

“Macy’s is proud to join Better Cotton as we continue to take concrete steps towards achieving sustainability production goals with our private brands,” said Keelin Evans, vice president of sustainability at Macy’s, Inc. “As we build on the public commitments outlined in our social purpose platform, we are leveraging key partnerships like Better Cotton to help us attain our sustainability goals throughout our value chain.”

Additionally, Macy's and its customers helped communities across the country become more resilient to climate change and empowered youth through a new partnership with Trust for Public Land (TPL). Throughout April, Macy’s customers had the opportunity to round-up their in-store purchases and donate their change or donate online at to support TPL’s Community Schoolyards projects. These projects help transform barren public parks into green spaces to help create healthy, livable communities for the public. As a result of the campaign, Macy’s customers donated nearly $1.5 million to the organization.

To champion the advancement of women's rights, women's equality, and family well-being, Macy’s, Inc. is partnering with Business for Social Responsibility’s (BSR) HERProject to empower women to improve health, well-being, confidence, and economic potential of women working in our factories globally.

Focused on circularity innovations to help reduce, reuse, and repurpose materials to eliminate waste, Macy’s introduced a partnership with the Give Back Box. From now through June, Macy’s provides customers with the opportunity to repurpose Macy’s shipping boxes to donate and recycle unwanted clothing free of charge