Macy's Debuts State of Day Private Label Apparel
Macy’s continues to overhaul its assortment of private label apparel with the launch of the State of Day collection, which features an assortment of restwear, sleepwear and innerwear for women.
The new line features various products including pajama sets and separates, bras and bralettes, underwear, restwear, nightgowns and sleepshirts. According to the department store, all items are made from soft and luxurious fabrics that are easy to clean, comfortable, and size-inclusive.
“We are excited to unveil State of Day, our latest private brand at Macy’s,” said Emily Erusha-Hilleque, senior vice president, Private Brands for Macy’s. “The new restwear, sleepwear and innerwear collection is designed to provide comfort, versatility and style for the modern woman. State of Day is a testament to our commitment to deliver exceptional quality, style and value with our in-house brands.”
The new apparel assortment was developed with input from more than 25,000 women and conducting 60 in-store hours of fit clinics, where women were able to share their desired feel, function, and fit.
Macy’s said State of Day was inspired by the busy woman who desires to retreat from the hustle and bustle of the day and strives to enjoy the comfort and joy of being home. Fabrics used in the line range from warm, cozy knits to crisp, cool cotton, chosen for their ability to regulate temperature and help deliver the most optimal comfort.
The collection includes more than 165 pieces with prices ranging from $8.50-$79.50, and sizes ranging from XS-XXL and up to 4X for sleepwear. The collection is now available on macys.com, Macy’s mobile app and Macy’s stores nationwide.
