Lunch Buddies Curious George Squirters

Differentiation is more critical than ever before in the store brand space. To set themselves apart from the competition, retailers need to develop truly unique products in packaging that pops on the shelf.

Each month, Store Brands takes a look at an innovative new private label product and calls out some key differentiating aspects. This month, we examined Lunch Buddies Curious George Squirters fruit snacks from Batavia, Ill.-based ALDI Inc.