Loblaw debuts first-ever PC Insiders Collection
Loblaw Companies Ltd., Brampton, Ontario, announced the introduction of its first-ever PC Insiders Collection, a digital and interactive online platform that will present seasonal food innovation from the President's Choice brand. The launch includes more than 70 new products for the holidays.
The collection is the next step in the brand's "Crave More" positioning that embraces innovation and encourages customers to expect more from their food, Loblaw said. With a new series of products and recipes to launch each season, the PC Insiders Collection aims to generate excitement and anticipation among consumers anxious to see what's new and next from the President's Choice brand.
"For many decades, insiders were simply looking for new foods," said Uwe Stueckmann, senior vice president of marketing for Loblaw Companies. "Today's insider is looking for new food experiences — from global flavors and inventive recipes to the ability to share and explore online.
"We've always looked to give our customers a new view on food, a relatable perspective on flavor trends and great products that reflect the season," Stueckmann continued. "We set out with a declarative position on food innovation and have created seasonal collections that capture the latest tastes, presented in the PC Insiders Collection."
The PC Insiders Collection features four distinct occasions: Dine, Brunch, Mingle and Gift.
The "Dine" occasion includes updated holiday classics with a twist such as Hasselback Potatoes Stuffed with Cheddar and Bacon made with PC Strawberry Blonde Potatoes. The "Brunch" occasion, meanwhile, allows food lovers to make the most of every minute of the holidays, featuring items such as Black Forest Stuffed French Toast made with PC The Decadent Chocolate Cherry Loaf and the indulgent PC Poutine Pie, Loblaw said.
To reflect the "Mingle" occasion, the collection features products and recipes with a unique blending of flavors to bring out exciting tastes and conversation. Offerings include products such as Smoky Bacon Flavoured Maple Syrup to create a custom holiday cocktail and serve PC World of Flavours Sweet & Spicy Gochujang Chicken Wings as a tasty appetizer. And, for those who are guests, the "Gift" occasion includes edible items that are "surprising, beautiful and delicious for any holiday party host" — for example, the PC Chocolate Caramel Sea Salt Popcorn or the PC Gold Bar Gift Set.
Torontonians can also experience the PC Insiders Collection line of products in person at the President's Choice Insiders Collection Boutique from Nov. 13 to Dec. 19, Loblaw said. Located at 363 King Street West, the boutique is a unique experience, whimsically designed to bring to life the four beloved holiday collection occasions.
Information about the new PC Insiders Collection line of products and the President's Choice Insiders Collection Boutique is available at pc.ca/insiders, Loblaw noted. President's Choice products are available at the Loblaw banners that include Real Canadian Superstore, Loblaws, Your Independent Grocer , Fortinos, Zehrs Markets, No Frills and valu-mart in Ontario; Real Canadian Superstore, Extra Foods, Your Independent Grocer, Loblaws CityMarket and nofrills in Western Canada; Atlantic Superstore, nofrills, Your Independent Grocer, Dominion (in Newfoundland and Labrador) and Save Easy in Atlantic Canada; and Loblaws, Maxi/Maxi & Cie, Provigo and Provigo Le Marché in Quebec.