Loblaw celebrates summer with chef-created recipes

Loblaw Companies Ltd., Brampton, Ontario, said its President’s Choice brand will celebrate summer by offering Canadians chef-created recipes using new President’s Choice products. The warm weather recipes are inspired by local outdoor dining destinations and favorite summer food items.

"Maritimers know that there's really nowhere better than right here at home to relax and indulge in the best that summer has to offer — sunshine, amazing scenery, the ocean, friends and family," said Kathy Jollimore, Halifax chef, blogger and food writer. "When I was challenged by the President's Choice team to develop the perfect recipes for outdoor dining on the East Coast, I was, of course, inspired by local seafood offerings combined with easy entertaining favorites."

Chef Jollimore created the Double Decker Lobster Clubhouse, a combination of the famed Atlantic lobster roll and a classic diner clubhouse. It can be made in advance or assembled al fresco, grilling the lobster and the new President’s Choice Double Decker Burger Buns to order, the retailer said.

Jollimore also developed a Grilled Summer Vegetable and Halloom Sandwich made with President’s Choice Whole Wheat Naan Rounds Buns for vegetarians. And to finish on the perfect sweet note, she took the traditional picnic watermelon slice to a new level with Mint Brownie Watermelon Crunch Ice Cream Sandwiches, Loblaw added.

For summer, new products include President’s Choice Double Decker Beef Burger, President’s Choice Traditional Naan Dippers Flatbreads and President’s Choice Pineapple Kale 100% Vegetable & Fruit Smoothie.