Lidl Upgrades Bakery Selection
The bakery selections at Lidl stores in the U.S. have been updated with the addition of new items including donuts, muffins, and classic New York-style bagels.
Highlights of the new baked goods are plain New York bagel, everything New York bagel, cinnamon roll donut, apple fritter, chocolate yeast donut, glazed yeast donut, glazed cake donut, blueberry muffin with streusel, and triple chocolate muffin.
"These new offerings are part of our strategic pivot here at Lidl US; bagels and donuts, in particular, are a testament to our commitment to bring more of what US consumers expect to our assortment,” said Tod Seiling, vice president of Fresh at Lidl US. "We pride ourselves on the quality and consistency of our bakery items and we’re excited to continue tailoring our baked goods to ensure we’re delivering the best experience for our shoppers.”
American demand for grocery bakery offerings, specifically donuts and bagels, is rising, according to Lidl. In the past year, 82.2% of U.S. households purchased donuts, and 71.3% purchased bagels in a grocery store. More specifically, 2.1 billion donuts, up 12.8% from the previous year, and almost 986 million bagels, up 3.8% from the previous year, were sold in grocery stores in the past year.
