Lidl Reschedules ‘Midl of Lidl’ Promo Start Day
Lidl US is looking to give its shoppers a boost to start the work week, as the grocer has shifted the beginning of its Midl of Lidl promotions from Wednesday to Monday.
According to the company, products featured as part of the weekly specials that include household and gardening products will continually change, with the mainstay being Lidl’s private label brands such as Parkside and Crivit.
"We're always on the lookout for ways to provide more value for our customers," said Pete Poutre, chief buying officer at Lidl US. "By shifting our 'Midl of Lidl' deals to Mondays, we aim to bring a burst of excitement and fun to the beginning of the week, making Lidl US the ultimate destination for great finds and unbeatable value."
From kitchen gadgets to home décor, fitness gear to seasonal items, the Midl of Lidl aisle will continue to offer an array of products and unique finds. Officials with the grocer said the change is part of its ongoing mission to provide exceptional value every single day.
Among the items featured in the June 2 promotion are:
- 45L Red Hard-Sided Cooler, $75.00
- IonVac PowerMax Hand Vacuum, $19.99
- TRAKK Recovery Red Light Infrared Therapy Brace, $29.99
- SLF Five Light Face Corrector Massager, $24.99
- Cold Plunge Ice Bath, $29.99
- Parkside 2in1 Workshop Stool, $24.99
- FITRX Wireless Electrode Massager, $19.99
This is the second time in 2025 that Lidl US has shifted the start time of its weekly sales. In March, the grocer also vacated its traditional Wednesday start date for store-wide promotions, choosing to shift to Friday. Lidl said the change was implemented to better align with its customers’ shopping habits while also providing a more convenient shopping experience.
"We are always looking for ways to enhance our customers' experience," Frank Kerr, chief customer officer at Lidl US, said when announcing the shift in March. "We believe that this new schedule will make it easier for our customers to take advantage of our promotions and enjoy their shopping with us."
