Lidl opens C-store in Virginia
As Lidl evolves its expansion plans, it is also thinking small.
The international discounter has officially opened up a small-grocery store format called Lidl Express underneath its U.S. headquarters in Arlington, Va.
According to the Washington Business Journal, the D.C.-area Lidl Express store measures a little more than 1,000 square feet, as opposed to the retailer’s typical location size of about 20,000 square feet, and sells many convenience-type items as well as fresh food such as produce. It also caters to other workers in the immediate area, which the publication noted has few dining options.
So far, the concept is a one-off, with Lidl US Director of Communications Will Harwood noting to the Washington Business Journal that the small-format store “shows how agile and adaptive Lidl can be.”