Lidl offering a ‘spoonful’ of dietary advice

Arlington, Va.-based Lidl is launching a campaign to help consumers reduce daily sugar consumption.

According to Business Insider, the retailer will be selling a spoon called the Lidl Spoon that helps consumers reduce sugar intake by as much as 20%. The spoon, which has an unusual shape, will be given to consumers for free for purchases over $27, and in-store it can be purchased for around ¢1 starting Oct. 24. 

The company has also been focused on reducing sugar and salt added to its private brand products.  

"For many years, Lidl has been gradually reducing the added sugar quantities in its own products. To prove that everyone can easily cut back on sugar even in everyday life, we invented the Lidl Spoon. This is how we want to raise awareness and simultaneously allow enjoyment without sacrifice," said Anita Wälz, managing director of corporate communications and sustainability at Lidl Germany. "It's just the same as using a normal spoon to add a spoonful of sugar to your morning coffee but it's just adding 20% less."

To read the Business Insider article, click here.