Lidl Germany obtains animal welfare seal for private label milk

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Lidl Germany obtains animal welfare seal for private label milk

By Store Brands - 01/25/2017

Lidl Germany said it has acquired an animal welfare seal, “Für Mehr Tierschutz,” for its private brand fresh milk in Bavaria, according to an article published Jan. 24 in the online edition of European Supermarket Magazine. The milk will be sold under the brand “Ein Gutes Stück Bayern,” which means “a good piece of Bavaria.”

“We are delighted that Lidl is our first partner to confirm the collaboration and that it has already launched its first product under our premium animal protection label,” said Thomas Schröder, president of the German Animal Protection Association, in the article.

For more information, read the article at http://www.esmmagazine.com/lidl-acquires-animal-welfare-seal-private-label-fresh-milk/37640.