Lidl creates Beyond Meat-type private label burger in Germany

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Lidl creates Beyond Meat-type private label burger in Germany

07/31/2019
Lidl is set to launch a vegan burger called the Next Level Burger.

Could Lidl be the first U.S. grocer to introduce a Beyond Meat-type burger as a private brand in the U.S.?

In Germany, the company is set to launch a vegan burger called the Next Level Burger. According to Live Kindly, a vegan informative media outlet, the fresh plant-based burger will be sold under Lidl’s own Next Level Meat brand.

The patty is made of pea, soy and wheat protein. Similar to the Beyond Burger, it features beetroot juice, which gives the product a “bleeding” attribute similar to the way meat does. Also like Beyond Meat’s burger, it contains 20 grams of protein.

It is unclear if the company plans to extend its latest product to the U.S.

To read the Live Kindly article, click here.

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