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08/31/2021

Leading producer of private label pork rinds launches TikTok fundraiser for truck drivers

Southern Recipe launches TikTok lip-syncing challenge to raise money for truck driver charity during Truck Driver Appreciation Week.
Zachary Russell
Associate Editor
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Southern Recipe, one of America’s best known pork rind brands, is continuing its campaign to honor some of the hardest working people in the country: truck drivers. The brand is a wholly owned subsidiary of Rudolph Foods, one of the largest suppliers of branded and private label snack products in several states.

Southern Recipe will shine a light on the truck driving industry and support St. Christopher Truckers Development and Relief Fund (SCF) with a $5,000 donation during Truck Driver Appreciation Week.

The SCF is a 501(c)(3)  truck driver charity that helps regional semi-truck drivers and their families when an illness or injury, occurring within the last year, has caused them to be out of work. ​​

From Aug. 15 through Sept. 18, consumers are invited to help raise funding and awareness for SCF through an interactive, fun, and highly engaging TikTok-centric "Chit Chat Contest" campaign that gives them the chance to win cash prizes and pork rinds by lip-syncing along with selected truck drivers.

Six SCF-related truck drivers will be selected by voters for their TikTok lip-syncing abilities. They will also be asked to support SCF's mission and awareness efforts with Americans nationwide through each lip sync video. Meanwhile, consumers will be invited to do the same and submit their entries to Southern Recipe via the social media platform of their choice. 

As the nation votes weekly for their favorite drivers' videos, consumers will be incentivized to participate and spread awareness with the chance to win $1,000 and six months of free pork rinds. The TikTok drivers will also receive pork rinds plus a matching cash prize automatically for their talents and efforts. 

"We're thrilled to partner with Southern Recipe again this year and support our road warriors," said Shannon Currier, director of philanthropy and development at St. Christopher Truckers Development and Relief Fund. "Tik Tok has become relevant across all ages, genders and professions. Truck drivers find it a source of entertainment as well as an outlet for self-expression. We think this is a great way to help everyone know just a little more about their daily struggles, plight, and passion for the profession, too."