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09/08/2022

Lands' End, Blake Shelton Team on New Apparel, Home Collection

The exclusive new assortment features designs inspired by various facets of the country singer's home life.
Greg Sleter
Associate Publisher/Executive Editor
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Blake Shelton
Blake Shelton

Lands’ End and country music star Blake Shelton are teaming to launch an exclusive fall and holiday apparel collection for every member of the family, including pets, and products for the home.

A six-string guitar plaid and a color palette inspired by what home means to Shelton – from the blue sky above his Ten Point Ranch to the rich ambers of a great brew – have been the inspiration behind designs in the collection.

The Lands’ End x Blake Shelton collection will feature men’s, women’s and kids’ apparel as well as pet essentials like beds and bandanas and home finds, including faux fur throws, percale sheets and more.

“We knew that Blake values comfortable and ready-to-wear clothing – all elements that stand at the core of our design process at Lands’ End,” said Jerome Griffith, chief executive officer at Lands’ End. “As we eyed our next collaboration partner, Blake was a natural fit for not only our brand, but our shopper. Reliable styles that can comfortably be dressed up or down and fit every body is where Lands' End – and this collection – strikes a chord.”

“When you know what works, you stick with it,” said Shelton. “Flannel shirt, jeans, a great jacket…when clothes are done right, it’s just easy. This is what I wear. It's really fashion for folks who want to look good and feel comfortable, no matter where they are or what they're doing.”

From September 1, 2022, through September 1, 2023, Lands’ End will donate a portion of each purchase from the Blake Shelton x Lands’ End collection to Habitat for Humanity, a global housing organization that partners with people in communities in the U.S. and around the world to build or improve a place they can call home