Label Insight and 1WorldSync announce partnership
Label Insight, which provides data-as-a-service platforms for consumer packaged goods product information, and 1WorldSync, a provider of product content solutions, announced a strategic partnership that will create a comprehensive solution for product data distribution and transparency.
Effective immediately, the two companies will unify B2B and B2C product content from 1WorldSync with high order attribute data from Label Insight. The data and content will be packaged and disseminated on a global basis to retailers and other data recipients through the 1WorldSync cloud platform. The combined data and content can be used by CPG brands and retailers to satisfy a broad and growing range of industry, e-commerce and regulatory requirements. For example, Label Insight and 1WorldSync will co-brand and co-market SmartLabel, an industry transparency initiative.
“Consumers are now actively seeking detailed and accurate product information prior to making their purchase decisions, said Dan Wilkinson, chief commercial officer for 1WorldSync. “Our partnership with Label Insight allows brands and retailers to provide consumers with an unprecedented level of rich, high-quality product information about their products.”
“Product transparency is no longer a nice-to-have for today’s discriminating and increasingly health-conscious shopper,” said Label Insight Chief Customer Officer Ronak Sheth. "Because of this enormous industry shift, we are excited to extend our partnership with 1WorldSync. As brands and retailers look to build trust and loyalty with today’s consumer, they are looking for a easier way to unlock deeper insights into their product set. With this partnership, Label Insight and 1WorldSync are offering a single, holistic data solution that delivers both deep insights and unmatched global distribution across the supply chain. We are committed to helping organizations be successful on their path to transparency.”