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09/15/2022

La Brea Bakery Introduces Kroger-Exclusive Cinnamon Raisin Loaf

The bakery created the new product in partnership with the retailer.
Zachary Russell
Associate Editor
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La Brea Bakery Kroger

Los Angeles, Calif.-based La Brea Bakery has unveiled a new artisan bread created in partnership with Kroger that will be available at the grocer’s banner stores.

La Brea Bakery’s Cinnamon Raisin Loaf is available now, and offers a sweet cinnamon flavor with raisins baked throughout. The company says that the sweet and savory bread pairs well with white cheddar and Brie cheeses, chardonnay, and Belgian-style ales

"This loaf is a great addition to our portfolio, as it brings a slightly sweet option to our product line," said Brie Buenning, Director of Marketing for La Brea Bakery. "We've also seen more consumers interested in breakfast at home and nostalgic flavors right now. This new product is a perfect fit, and we're excited to bring an elevated cinnamon raisin bread experience to the market."

The Cinnamon Raisin Loaf is available exclusively at Kroger locations, along with banner stores like Fred Meyer, Fry's, Harris Teeter, King Soopers and more.

"As a classic bakery favorite, cinnamon raisin bread is versatile and continues to grow in popularity, but you don't see it in the in-store bakery fresh artisan bread offerings," said Christy Benken, Kroger Category Manager, Bakery – Bread and Rolls. "This delicious new loaf fills an unmet consumer need."